The Texture Of Marketing

[TGJB]

Friedman wrote the following on the Ragozin site today:

\"...it is true that we only slide our variant when the physical resiliency of the track changes--a practice that produces accurate, objective numbers.\"

1- Objective? Really?

2- What device are you using to measure changes in physical resiliency?

3- As opposed to, say, emotional resilience(y)?

4- Do you ever go back and change a day? If the numbers are objectively determined, based on physical resiliency, why would you ever have to?