In 48 hours and 30 minutes from now the attention of the sporting world will be on one place and one specific race. People will stop what they doing, change what they watching, go inside from being outside and in the process maybe capture some new fans. Racings Frozen Moment in a different way may look something like this....
Horse Racings Frozen Moment (http://www.youtube.com/watch?v=NseKug63naM)