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General Category => Ask the Experts => Topic started by: Cangamble on November 03, 2009, 06:41:06 AM

Title: Are handles going to rise because of Betfair?
Post by: Cangamble on November 03, 2009, 06:41:06 AM
My answer is yes.  How much?  I\'m thinking between 10-25%.
Most domestic ADWs do not take customers from Europe.  Now, the Betfair customers
will have direct access to our pools.  I think this is a mistake by Betfair but a
good move by tracks who sign up with them.
Quite a few times, the odds are better on track than on the exchange.  This will cause players who like the horse to possibly bet into our pools.  Many times, players like a couple of horses in a race, and now they have an option to play an exactor, again, in our pools.
But back to Betfair.  They have been successful because of lower commissions (takeout).  Their players last a lot longer because of it, and many revolve their spare time around playing at Betfair.  But gamblers are gamblers, and most don\'t take takeout into account when they play.  Everyone wants to make a score.  The temptation will be too great to use some or a lot of their gambling money and play it into the North American pools that have takeouts ranging from 12%-31%.  Our takeouts are bankroll killers.  Most gamblers do not have a bottomless pit of money supply.  Betfair may find that their core business goes down because of this initiative.  Time will tell.